One of the finalists among the poster designs for the graphic competition on Typography and Printing – Past, Present and Future, organized by the famous Museum of Typography in Crete.
The central motif was a twisted branch, stretching along the entire photograph and representing the basic symbol from which all typography may also have evolved over the ages. The vertical composition is complemented by paper leaves carefully selected from discarded books, representing the various fonts used.
Like the leaves that are born and then fall from the trees, typography is subject to fashion trends. Over time, a new aesthetic concept of text layout emerges, gradually changing and often disappearing altogether to be replaced by a new version.
Typography in this conception therefore resembles a gnarled tree, constantly changing its leaves as needed. The poster, however, shows only a small part of this diversity, where the original can disappear at any time so that something new can quickly emerge on the common foundations.