Logo of Chocolate Boutique

Graphic design of the logo for Chocolate Boutique in the centre of Prague and a box of exclusive chocolates with an illustration of the panorama of our capital city.

At the very end of Pařížská Street, in the International Hotel building, there is a small shop that specialises in luxury chocolates and pralines made in the Czech Republic with an emphasis on the highest quality. The main target group is hotel guests from all over the world who come here to choose original and tasteful souvenirs as a reminder of their holiday spent in the heart of Europe.

I designed the logotype for the business in a way that made a significant reference to the style of the 1920s, but also complemented the similarly styled interior of the shop. In contrast to the period feel, I chose bright pink hues to underline the font, so that the result would also bring a touch of contemporary and playfulness to the overall visual impression.

The collaboration on this project was very successful and eventually led me to another opportunity to create illustrations for a limited edition collection of gift chocolates with a view of Prague landmarks adorning the paper wrappers of this delicacy.